After a yearlong celebration of our 100th anniversary, we are proud to announce the launch of the new innovative logo as part of the ongoing evolution of RHSC's brand. Entering this new era, we felt it was time for a change. We have refreshed our logo to reflect who were are today and to symbolize our future — a more modern look captures our vision to assist our thriving community.
“RHSC is entering a new era with a dynamic new logo that we believe captures the essence of our organization as a leader and trailblazer in hearing, language, and speech services,” said Michael Reed, RHSC Board Chair. “As a long-standing not-for-profit organization, we continue to grow as lifelong partners with our clients. This reflects our commitment to providing quality hearing, speech-language, educational and developmental services.”
The simple “waves” in the new logo are meant to evoke the pivotal work the organization does in the field of hearing and speech across the diverse spectrum of clients that the non-profit agency serves, as well as the gold standard of care one can expect from working with RHSC.
The logo font (Le Havre Rounded Regular and Bold) was chosen for its solid look and soft corners that offer a classic, professional feel that mirrors the curves of the logo mark itself. The use of different colors and weights in the RHSC name help heighten and brighten the work of the organization.
RHSC CORPORATE COLORS
Three primary colors were chosen for the corporate logo:
The Color Teal Blue stands for prosperity and loyalty built from the enriched history RHSC has nurtured over the past 100 years.
The Color Pacific Blue stands for healthcare services and the dependability, trust, and loyalty in which RHSC provides services to the community.
The Color Orange-Yellow stands for Gold Standard of Care, fostering innovation and creativity to instill a client's confidence and courage to overcome challenges.
Three secondary brand colors Yellow-Green, Buttermilk, and Cyan-Blue are for extended design use.
“We are so excited to begin our next one hundred years with an innovative new logo for our agency,” said
RHSC President and CEO Bob Russell. “The modern, creative look reflects our role as an innovator and leading community resource on current and emerging hearing, language and speech therapies, and technologies. The waves represent the journey of our clients, from diagnosis of their impairment to a brighter, more personal relationship upon which people can depend as we work together towards Communication for Life.”
This rebranding is only a part of a complete agency community strategy Revamp that includes language and content generation as we learned its growing power on hearing and speech to build B2B and B2C marketing strategies.
We are now committed and excited to providing value through our well-curated content, not only for RHSC family and friends but for everyone interested in nonprofit efforts in our community.
Our impulse is to connect with our community on a deeper level, providing meaningful experiences through all our channels; we believe in RHSC as an aid to improve the quality of life, so our new communication style had to reflect this level of devotion.